Chie Tamada - Lettering Illustrator
Hand lettering illustrator inspiring creativity and active living.
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FB Design Business Tools

Facebook Design Business Tools

 

Facebook Design Business Tools

Logotype

I was invited by the In Product Branding for Business team of Facebook to provide lettering for their latest branding project. The program they rebranded was called Facebook Design: Business Tools (formerly Elegant Tools) and it’s a recruiting program that strives to build a community of designers passionate about improving the world through creating powerful + effective business software.

The team had several design explorations in mind, one of which had an old-school advertising / sign painting vibe where my lettering style proved to be a great fit. After several rounds of review, the direction with my lettering was chosen and the illustration team did a tremendous job bringing the original concept to life with fun colors and animations in various applications.

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Behind the Scenes

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